Hello. I’m Cathi.
I am a California native and brand marketing enthusiast with 20+ years beauty marketing experience. As a seasoned freelancer, consultant, brand marketer and studio director, I excel in creative ideation, strategy and building brands that leave a love mark on your heart.
From my early days as an avid reader and journaling teen, I developed a lifelong love of writing and storytelling that translated into a career filled with copywriting and developing brand strategies. I believe it is the power of words combined with incredible design and bold strategy that drives brands to greatness. My approach combines analytical thinking with a creative flair, allowing me to craft compelling brand narratives that resonate with audiences. My clients can expect a tailored, no-B.S. approach that ensures their brand stands out from the masses. Whether it's refining an existing brand identity or creating one from scratch, I thrive at bringing visions to life. I am a creator, editor, team leader and team player who is always up for a challenge.
When I am not working, you can find me outdoors enjoying life at the beach or in the mountains. I have a love for travel, adventure, good food and design. I currently reside in San Clemente, California, with my husband, two kids and a black cat named Ron Solo.
EDUCATION
University of California Santa Barbara
Bachelor of Arts in Communications
Minor: English Literature
EXPERTISE
Copywriting, Storytelling, Branding
Art Direction & Visual Presentation
Exceptional Communication Skills
Packaging
Digital Marketing
Social Media Strategy
Media Strategy
Project Management
Market Research / Trend Analyst
Team Leadership
E-commerce - Shopify / Amazon
APPLICATIONS
Microsoft Suite
Google Suite
Adobe Creative Suite
Canva
Later / Planoly
Kalaviyo / Mail Chimp
Asana / Trello / Click Up
Slack / Teams