Number 4 High Performance Hair Care emerged onto the scene in 2010 as a boutique professional hair care collection, blending cutting-edge ingredient technology with influences from fashion, science, art, music, and industrial design. Infused with whimsy and Parisian flair, this distinctive brand provided an avenue for creative exploration, fusing fine photography, copywriting, and visual expression completely unique to the salon professional space.

Initially engaged as a consultant, I spearheaded the development of promotional materials, from direct-to-salon newsletters to seasonal packaging and consumer-centric collateral and gift sets. Later, as the Marketing Communications Director at Cosway Beauty Brands, I was reunited with the brand, where I led strategic initiatives to redefine, simplify, and elevate Number 4’s narrative, ultimately reshaping its market position. In addition, in this role, I led our e-commerce and social media strategy.

THE MOST BEAUTIFUL THINGS IN LIFE ARE FOUND IN THE SIMPLE.